Adidas

Category
Experiential Marketing, Home
About This Project
Challenge

Promote the new Adidas shoe that boosts energy

Solution
  • Focusing on product trial in an interactive way, ACME has created an engaging activation using gesture technology where their users were able to track a 30sec run by running in their place. A competition was conducted on a daily basis where the top scorers were announced. All score and pictures were shared with the clients n their Facebook wall which created viral presence
  • Booth production was in collaboration with ReachCom
Result

Thousands of participants have put the new Adidas shoe to the test and enjoyed the ride