Cadbury

Category
Experiential Marketing, Home
About This Project
Challenge

Create hype around the new Cadbury Marvelous Creations booth

Solution
  • At the booth, the users were able to create their own Marvellous Creation chocolate by choosing Nd mixing their favorite ingredients. They were then invited to announce their mix on social media through an interactive photo booth where they listed their mix, shared it and printed it, creating an experiential sampling activation
  • Booth production was in collaboration with ReachCom
Result

High engagement levels with over 2,000 participants in the first weekend only