Fayrouz interactive & Fully-automated Vending machine

Category
Experiential Marketing, Home
About This Project
Challenge:
  • Sampling and how to engage with the audience
    while introducing the concept of “اصلى ولا مضروب”
Solution
  • ACME has worked on an experiential sampling
    activation
  • An interactive vending machine was developed
    where the users would interact with Fayrouz cans
    using gesture technology, followed by 4
    questions to chose between the “Asli” and
    “Madroub” answers
  • Based on their answers, a Fayrouz Can is
    automatically released along with special prizes
Result
  • The activation has created the required buzz,
    exceeding the targeted number of interactions
    and sampling