FIAT Chrysler Automotives

Category
Experiential Marketing, Home
About This Project
Challenge:
  • Engage with the visitors of the FCA booth at Automech and push them to try the new FCA app
Solution
  • Creating a 180 degrees “FreezeCam” activation where the user standing infront of the stand is captured in 180 degrees to have a released gif file
  • The Gif is then instantly shared on his FB account
  • To get this unique experience, users were invited to try and register in the new FCA app on the interactive 42′ stand
Result:
  • 100% target of registered applicants on the app