FLO Alkaline Water

Category
Experiential Marketing, Home
About This Project
Challenge:
  • Create awareness and engagement with the newly launched Alkaline Water with its cool packaging and benefits
Solution
  • An experimental sampling activation while promoting health through an interactive cycling game where the user was asked to cycle to color up the Black and White bottle on the screen in front of him
  • The more her cycles the more the bottle is colored and the more calories the user burns
  • Once done, the limited edition colored bottle is automatically released from the vending machine, and the user is told how any calories were burned
  • Located at 2 of the business location at the North Coast
Result:
  • Traffic exceeded expectations with high levels of interactivity and engagement on ground