Ford – Automech 2014

Category
Experiential Marketing
About This Project
Challenge

Introduce interactive solutions at the Automech Motorshow 2014 and stand out against the other exhibitors.

Solution
  • Transforming the traditional specs sheet into an interactive one using 19” touch Kiosks where the users would interact with the car specs located next to each of the 14 new cars. Users had the chance to scroll through videos, images, and the car specs, in addition to having the opportunity to email it to themselves, or share it on their social media.
  • To add a fun factor to the booth, ushers were given tablets to take pictures of visitors next to their favorite car. The visitors were then directed to go to an interactive screen, choose their picture which is then instantly printed in 30 seconds and handed out in a FORD branded frame.
Result

High interaction levels with over 5000 participants in the 6 days event.