FRICO Smile-o-Meter

Category
Experiential Marketing, Home
About This Project
Challenge:
  • Push sales for FRICO slices at the chiller
Solution
  • An interactive photobooth was developed where the customer smiles to get a discount
  • THE BIGGER THE SMILE, THE BIGGER THE DISCOUNT
  • The phot is then instantly printed with the discount code of up to 20%
  • The custom presents it at the cashier to receive the discount on an FRICO slices products
Result:
  • The promotion achieved its sales target