RANI Back2school activation

Experiential Marketing, Home
About This Project

Drive sales for the 5+1 Back2school promotion in an engaging way

  • PLAY & WIN activation was developed
  • ACME has produced, developed and fully operated an interactive activation, through a game displayed on a 3×2 LED using gesture Kinect technology where the user tried to collect as many falling fruits as possible to win themselves a tablet, powerbank and many valuable prizes
  • In order to participate in the game, the users should buy a pack, receive an instant voucher and then show both the pack and the voucher to the usher to play the game
  • Activation took please at Lulumarket, Hyper1 markets and Carrefour CFC, and Carrefour dandy Mall

Sales target was met at each weekend, surpassing client’s expectations