Snickers – Hunger Meter

Category
Experiential Marketing, Home
About This Project
Challenge

Promote the “Mayet min el Goo3 – You’re dead hungry” campaign

Solution
  • ACME has developed a Hunger-o-meter device where the users get to scan their palm to detect how hungry they are. Users are then asked to perform a random action that pops up that requires some movement of push-up, running in place, squats, and others. After performing that action, the user scans his palm again and is give the message “Enta Mayet min el goo3” (You are dead hungry), and it provided with a free Snickers sample that is released from a bottom door Videos of the actions was recorded and promoted on
  • Booth production was in collaboration with Blink Marketing Solutions
Result

High engagement rates with the device. A massive Experiential sampling Campaign. Videos of the actions was recorded and promoted on Social media creating Viral content