Sprite – Xprite Yourself

Category
Experiential Marketing, Home
About This Project
Challenge

Promote the new Sprite campaign stressing on their express yourself slogan in a fun and engaging way

Solution

3 interactive kiosks rotating in ley touch points in Cairo and Alex.

In collaboration with Blink Marketing Solutions, through an interactive touch screen and a custom developed software by ACME, the user gets a random challenge of singing, dancing, acting, shouting, physical challenges, and other fun express yourself challenges that he has to perform in order to get his Sprite sample as well as surprise prizes throughout the day

Result

Campaign started 2nd of April for a period of 45 days, in over 10 Key locations and have achieved over 12,000 of inputs and print outs