Twix Studio

Category
Experiential Marketing, Home
About This Project
Challenge

Promote the Twix Twins campaign through an engaging way

Solution
  • The Twix Studio booth was created with an interactive Karokee software
  • Users get to choose a song to sing as a Duet representing the Right Twix and the left Twix
  • Each user wore funny props while singing the song
  • The Song is played back in a funny voice, which is then automatically shared on the Twix Studio fanpage
  • Random snapshots is taken while they sing, after which the user chooses which pic they would like to keep. They print it on the spot, and have the option to share it on their Facebook wall
  • Voting took place on the fanpage where the best couple would win an iPHONE
  • Booth production was in collaboration with ReachCom
Result
  • A Major social media success for Twix with over 4,000 fans generated only from the campaign alone in the 12 days of the campaign
  • Viral content was generated through the video and photos that were uploaded